Platinum Jewelry in Atlanta

Platinum is the heirloom metal. Most fine platinum jewelry is Pt950.

Pt950 is 95% pure platinum. The other 5% is iridium, palladium or ruthenium. They are added so the metal can be worked.

Every real piece carries a PT950 or Pt950 stamp.

Platinum is naturally white. It never needs plating, and it never yellows.

It is denser and tougher than gold. It resists scratches. It holds prongs tight for longer.

That matters most on a ring holding a stone.

Platinum is also rarer. It is mined at roughly one thirtieth the rate of gold.

It ages instead of wearing away. Small scratches push the metal aside rather than take it off. What is left is a soft matte finish.

Platinum is hypoallergenic. That means it does not react with the body. It is the safe pick if metals bother your skin.

Platinum next to sterling silver shows how far apart the two really are. Platinum next to white gold is the closer call.

Platinum rings are what this metal is best known for. Engagement, fashion and signet shapes all work in it. Browse platinum rings beside every other metal we set.

Platinum pendants and platinum necklaces use the same Pt950 alloy at the neck. They never need plating either.

Platinum earrings come as studs and drops. Platinum bracelets carry real Pt950 weight on the wrist.

Men's platinum jewelry is a growing category. Signets, link bracelets and ID bracelets lead it.

The weight is the reason. It feels solid, and the matte finish suits a worn-in look.

Platinum and diamonds are the sharpest pairing in fine jewelry. A white metal keeps a white stone white.

Platinum reads cleanly with white gold or silver in mixed-metal styling. All three read cool.

Platinum wedding bands have their own page. They are sized to match an engagement ring.

Choosing metal for a ring you will wear daily? Our ring metal guide is the one to read.