What White Gold Is, and Why It Is Plated

White gold is real gold, mixed with white metals. Palladium and silver are the usual ones.
Those metals cancel out the yellow. What is left reads cool and pale.
Most white gold is then rhodium-plated. Rhodium is a bright white coat, thinner than a hair.
That coat is what makes white gold look like platinum. At arm's length the two read nearly the same.
The coat wears off slowly with daily wear. The slightly warm gold underneath starts to show.
A re-plate brings the bright white straight back.
14K white gold is 58.3% gold. It is our most-stocked karat, and the harder of the two.
18K white gold is 75% gold. It is softer, and the warmth shows through a little sooner.
10K is 41.7% gold. It is the most durable and the most affordable.
What white gold is made of covers the alloy, the plating and the care in full. Or see it beside yellow and rose gold.
White Gold with Diamonds, and How It Compares to Platinum

White gold is the most-requested metal for diamond engagement rings. A white setting keeps a white stone looking white.
A yellow setting can throw warm light into a pale stone. White gold does not.
Diamonds are the sharpest pairing. Sapphires, aquamarines, white pearls and moonstone also sit well against it.
White gold can contain trace nickel, which is the main metal allergy in jewelry. If you are sensitive to it, platinum is the safer choice.
Platinum is the other white metal. It is naturally white, so it never needs a coat.
Platinum is heavier and costs more. White gold costs 50–60% less than platinum.
Many people wear a white gold ring with a platinum wedding band, or the other way round. The two mix cleanly.
Deciding between them for a ring worn every day? Our ring metal guide works it through.
Related Collections
All Metals
Compare every metal — yellow, white, and rose gold, platinum, and silver.
Yellow Gold
14K and 18K necklaces, chains, rings, pendants, and bracelets in warm yellow gold.
Rose Gold
14K and 18K necklaces, bracelets, earrings, rings, and matched jewelry sets in warm pink-blush gold.
Platinum
PT950 platinum rings, pendants, earrings, and bracelets in the heirloom-grade precious metal.
All Style
The full Style catalogue at ATL Luxury Jewelry.
Custom Design
Build a custom piece in white gold or any metal of your choice.
Frequently Asked Questions

Visit Our Atlanta Showroom
See White Gold Pieces in Person
We are in Snellville, roughly 25 miles east of downtown Atlanta, and we work with clients from across the metro — Lawrenceville, Stone Mountain, Lilburn, Grayson, Loganville and greater Atlanta.
We keep samples in every metal and karat, so you can hold white gold against your hand next to the alternatives before you commit, and design your piece with us at the same sitting. Open seven days a week.
Visit the showroom · 1905 Scenic Hwy N Ste 230, Snellville, GA 30078
Monday – Saturday: 11:00 AM – 7:00 PM · Sunday: 12:00 PM – 6:00 PM
