Quick Answer
What is February’s birthstone?
February’s birthstone is amethyst. Royal purple amethyst — February's birthstone — has symbolized peace, clarity, and protection since antiquity. Hand-set into our rings, pendants, and earrings in Snellville.
About Amethyst — the February Birthstone
Amethyst is the purple variety of quartz — February’s traditional birthstone — graded by saturation from pale lilac to deep “Siberian” purple. It sits at 7 on the Mohs scale, durable for daily wear in rings and bracelets, though we recommend protected settings for active wearers.
ATL Luxury Jewelers stocks amethyst across halo pendants, stud and drop earrings, solitaire and halo rings, and statement cocktail rings in 14K and 18K gold or platinum. The most valuable amethysts show deep purple with red secondary flashes — the look the Romans once reserved for emperors.
Amethyst is the rare colored stone that pairs equally well with all three metal tones: yellow gold for warmth, white gold for crispness, and rose gold for a contemporary twist. Most natural amethysts are untreated, though some are gently heated to lighten very dark stones or deepen pale ones — both standard, disclosed practices in the trade.
Why buy amethyst from ATL Luxury Jewelers?
For over 15 years, ATL Luxury Jewelers has sourced natural amethyst at our Snellville, GA showroom. We select stones for saturation, color uniformity, and clean transparency — passing over the pale, washed-out material that fills most retail birthstone counters.
Every amethyst piece includes lifetime cleaning, prong-tightening, and rhodium-plating (for white gold) at no charge — a policy we’ve held since 2009.
All Twelve Birthstones
Browse the other eleven birthstones — every month, every stone, every traditional and modern alternate.
