About Platinum

Platinum is naturally white, hypoallergenic, and the densest precious metal used in fine jewelry — typically 95% pure (versus gold's 58.3% for 14K or 75% for 18K). It holds diamonds more securely than any gold alloy, never tarnishes, and develops a soft patina over years of wear that many buyers prize. Platinum costs roughly 1.5–2x equivalent 14K white gold but eliminates the rhodium-replating cycle and carries the strongest long-term durability of any setting metal. It is the standard for premium engagement rings and eternity bands.