About 24K Gold

24K gold is 99.9% pure — the highest gold content available. The color is unmistakable: a deep, saturated yellow far richer than any karat alloy. Because pure gold is soft, 24K is rarely used in settings that hold stones; it's reserved for chains, bangles, and statement pieces where the metal itself is the focal point. 24K is most prized in South Asian and Middle Eastern jewelry traditions and represents the strongest store-of-value among gold karats.