Understanding This Piece
About Amethyst
Amethyst is purple quartz, ranging from pale lavender to deep royal purple. Brazil, Uruguay, and Zambia produce the highest-quality stones. Amethyst is hard enough for daily wear (7 on Mohs) and has been prized since antiquity — Greek and Roman tradition held that amethyst protected against intoxication, and it was historically reserved for royalty and clergy. Amethyst is the February birthstone and the 6th-anniversary gem, and offers the most vivid purple in fine jewelry at a relatively accessible price point.
About 14K White Gold
14K white gold mixes 58.3% pure gold with palladium and silver, then receives a rhodium plating that gives it the bright cool-white finish prized for engagement rings and diamond bands. It looks similar to platinum at roughly half the cost. The rhodium plating wears with daily use and typically needs reapplication every 18–24 months — a service we provide free for life on every white gold piece sold at ATL Luxury Jewelers. Underneath the rhodium, 14K white gold has a faint warm undertone.
About Fashion Necklaces
Fashion necklaces are trend-driven designs that emphasize style innovation over heritage construction — often featuring distinctive shapes, contemporary geometric elements, mixed-media construction, or signature designer detailing. Every fashion piece at ATL Luxury Jewelers is still hand-finished and crafted in solid precious metal (not plated alloys) so the design holds up to long-term wear.